In the publishing industry, marketing plays a role at several stages in the book development process: market studies, advertising, sales monitoring, merchandising, etc. These tasks are carried out by market researchers, marketing assistants, product/project managers and advertising managers.
Education and skills:
For experienced candidates, a previous position in a creative field and/or abroad is ideal when paired with a dynamic personality and proactive approach. Being comfortable in English is also a great asset.
For recent graduates, a marketing degree from a business school or a master’s degree in publishing are well-suited to the profession.
It’s also ideal to have a real passion for cultural marketing.
Key roles:
- Director of marketing
- Advertising / marketing / research manager
- Advertising / marketing / research assistant
- Product manager
- Web marketing assistant / manager
Behind the scenes: responsibilities of a marketing assistant
- Marketing assistants work closely with sales and editorial teams to help develop and monitor initiatives designed to boost book sales.
- Analyze and summarize market data (e.g. sales stats, consumer/distributor panels and market share)
- Prepare and roll out advertising plans; monitor sales and merchandising initiatives
- Oversee preparation of the catalogue and other promotional documents for use by the sales force
- Help to manage the publisher’s social media accounts and website